UBA, the United Bank for Africa, will be providing fresh opportunities for SMEs and entrepreneurs to gain insights for surviving tough times.
TheConscience reports that the African leading financial powerhouse has concluded plans to host the quarterly UBA Business Series capacity building workshop for businesses in Nigeria on Wednesday, September 16, 2020.
The strategic workshop was designed to provide businesses with essential tips and tools that would help re-evaluate their models and strategies as they wade through uncertain time especially the global Covid-19 pandemic.
Tagged ‘Brand Positioning and Marketing for Businesses Post COVID 19’, the forthcoming edition will have UBA feature the Managing Director, Nitro 121, Mr. Lampe Omoyele, a brand management professional, who will give business leaders and upcoming entrepreneurs key essentials for business survival especially in the wake of the pandemic. Omoyele who is also the Founding Partner, The Lucent Consulting Company, is a widely respected business leader and mentor in the marketing and advertising industry of sub-Saharan Africa, TheConscience gathers.
Speaking ahead of the workshop, UBA’s Group Head, Consumer and Retail Banking, Jude Anele explained that the event which is open to all participants will be held virtually starting at 2pm WAT on Wednesday, September 16, 2020 and interested participants can register here, or via http://bit.ly/UBABusinessSeriesReg.
Anele said, “The outbreak of the COVID-19 pandemic presented a huge challenge to many entrepreneurs and to help mitigate potential losses, UBA through its business series has been providing businesses with essential tips that would help re-evaluate their models and strategies as they wade through these uncertain times.
“The training extends UBA’s commitment and practice of rallying business leaders to share insights on best practices for running successful businesses in the face of huge economic challenges. With Omoyele’s vast experience in brand management, he will point small business owners in the right direction needed to galvanize their brands and position it in such a way as to attract the right customers.”
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He pointed out UBA’s unending commitment and deep passion to help small businesses, which according to him, remains the engine of any developing economy. “We are well aware that small businesses are the backbone of the economy in every country. In many climes, businesses with fewer than 100 employees account for 98.2% of all businesses. This no doubt aptly captures the importance of SMEs to a thriving economy which is why UBA is committed to seeing them flourish.”
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UBA’s Group Head, Marketing and Customer Experience, Michelle Nwoga, added that the bank’s passion is hinged on ensuring that customers and entrepreneurs run businesses that can stand the test of time with requisite knowledge and experience required to take their businesses to the next level.
