CRC Credit Bureau Appoints Olawuyi Awofisayo as Head of Corporate Communications
CRC Credit Bureau has appointed Olawuyi Awofisayo as its new Head, Brand and Corporate Communications.
The new appointment reflects CRC’s commitment to strengthening its brand presence, deepening stakeholder engagement, and advancing credit education across Nigeria’s financial ecosystem.
Commenting on the development, the Managing Director, Dr. ’Tunde Popoola, said:
“Olawuyi’s expertise aligns strongly with CRC’s long-term vision of deepening credit penetration, expanding financial literacy, and strengthening our engagement with consumers and partners. We are confident that his leadership will add significant value to our brand and our mission.”
In the role, Olawuyi will lead the organisation’s brand strategy, corporate communications, media relations, internal communications, content development, and reputation management. He will also drive strategic initiatives that support CRC’s vision of promoting financial inclusion and fostering a stronger, data-driven credit culture nationwide.
A multidisciplinary expert in branding, communications, digital marketing, SEO, web development and cybersecurity, Olawuyi brings over six years of experience helping organisations grow, stay visible, and remain competitive in an increasingly digital world.
Before joining CRC, he served as Branding & Marketing Communications Manager at Olisa Agbakoba Legal (OAL), where he led firm-wide branding, digital communication, events, stakeholder roundtables, CSR initiatives, mentorship programmes, and legal directory submissions.
He previously worked as Digital Communications Executive at J3 Holadings, and has consulted for various organisations including Slice Media and Davidorlah Farms, supporting projects in digital marketing, content strategy, and brand positioning.
Olawuyi also served as the Digital Campaign Manager for the Social Democratic Party (SDP) Presidential Campaign in 2023, where he led end-to-end digital strategy across multiple platforms.
In addition, he is a Faculty Lecturer in Sports PR & Communications Strategy at the Business of Sports Institute Africa (BOS), contributing to capacity building within the sports business ecosystem.
He holds certifications in Digital Communication, Crisis Management, Marketing, SEO, Cybersecurity, and a Mini-MBA in Business Management. He is also an Associate of the Nigerian Institute of Public Relations (NIPR) and a graduate of the University of Ilorin. Olawuyi is also currently pursuing an MBA to further strengthen his strategic management expertise.
