LaLiga has reached another high-profile milestone, passing 100 million followers across all its social media platforms. Over six years’ work has seen the organization consolidate its presence on 12 different social media platforms, producing content in over 15 languages.
“Passing this digital milestone is an achievement which should be framed within LaLiga’s wide-reaching international growth strategy. We’ve gone from having 3.9 million followers at the end of the 2013/14 season to over 100 million today, a record figure reached with an average of 47,000 new followers per day,” says Alfredo Bermejo, Digital Strategy Director at LaLiga.
LaLiga currently has 22 profiles on 12 different social media platforms: Facebook; Twitter (LaLiga, LaLigaEN, LaLigaArab, LaLigaBRA, LaLigaFRA, LaLigaJP, LaLigaID, LaLigaTH, LaLigaSports, eSportsLaLiga, LaLiga Foundation); Instagram; YouTube; TikTok; four platforms in China (Weibo, WeChat, Douyin, Toutiao); two platforms in Russia (OK, VK); and Line (in three countries: Japan, Thailand and Indonesia). Notably, LaLiga is the first football league in the world to reach 5 million subscribers on its YouTube channel.
LaLiga’s audience is, like its social media channels, global and spread across the world. Spain registers the most amount of followers (around 7 million) but high concentrations of followers are found all over the world, including in Indonesia (more than 5.2 million followers); India (more than 5.1 million followers); Mexico (more than 5 million); Brazil (more than 4.7 million); and China & Egypt (more than 4 million.)
LaLiga engages with this global audience in over 15 languages, including English, Arabic, Chinese, French, Japanese, Portuguese, Turkish, Russian, Hindi, Bengali, Bahasa Indonesia, Thai, Danish, Vietnamese, Pidgin English, Swahili, Wolof, Lingala and Hebrew besides Spanish.
