Back-to-School: FirstBank Reignites Children Savings Culture With KidsFirst, MeFirst
By Bolaji Israel
It’s back to school season, and the buzz of a new school year is in the air. From freshly pressed uniforms to shiny new shoes and stacks of exercise books, parents across Nigeria are in their annual ritual of gearing up the kids for September 15, when schools swing open their gates again. But beyond the flurry of shopping and last-minute haircuts, one question lingers: are we also preparing our children for the money lessons that last a lifetime?
FirstBank thinks so. As Nigeria’s foremost financial institution, the bank is adding a new twist to the back-to-school season with its KidsFirst and MeFirst accounts—designed to help children start saving from their earliest years. The idea is simple: if children can learn timetables and spelling drills, they can just as easily learn the ABC of money management.
Far from being another stiff banking product, the accounts come wrapped in a child-friendly experience that makes saving less of a chore and more of a little adventure. Think of it as pocket money with a purpose—sparking excitement each time kids watch their balance grow and nudging them towards habits that can blossom into financial confidence in adulthood.
“As we prepare the kids with books, uniforms, and school supplies, let’s also equip them with something even more valuable: the knowledge of managing money wisely,” the bank wrote on its social media page, reminding families that financial literacy is as essential as the back-to-school stationery checklist.
With KidsFirst and MeFirst, the promise is more than piggy banks and passbooks—it’s about raising a generation of children who see money not just as something to spend, but as a tool to plan, save, and dream bigger. And what better time to start than now, when the smell of new textbooks fills the air and fresh possibilities lie ahead?
