TikTok Removes Beauty Mogul, Huda Kattan’s Video Over Anti-Israel Claims
THECONSCIENCE NG reports that TikTok has removed a video posted by beauty mogul Huda Kattan after she made inflammatory claims about Israel.
Kattan is the founder of the billion-dollar brand Huda Beauty.
She shared a video to her 11 million TikTok followers accusing Israel of orchestrating several major global tragedies.
In the video, she linked Israel to World War I, World War II, 9/11, and Hamas’ October 7 attack on Israel.
“All of the conspiracy theories coming out and a lot of evidence behind them — that Israel has been behind World War I, World War II, September 11, October 7 — they allowed all of this stuff to happen. Is this crazy?” Kattan said.
She continued: “Like, I had a feeling — I was like, ‘Are they behind every world war?’ Yes.”
World War I and II occurred before the State of Israel was established in 1948.
A TikTok spokesperson confirmed to CNN that the video was removed for violating platform rules.
“In a global community, it is natural for people to have different opinions,” TikTok’s guidelines say.
“But we seek to operate on a shared set of facts and reality.”
“We do not allow misinformation that may cause significant harm to individuals or society, regardless of intent.”
A manager listed as her representative told CNN by email that they no longer represent her.
The video triggered immediate backlash on social media and among Jewish organizations.
Many are now urging Sephora and other retailers to stop selling Huda Beauty products.
The brand was valued at $1.2 billion in 2017 and reportedly earns about $200 million annually, according to Forbes.
This is not the first controversy for Kattan since October 7. Shortly after Hamas attacked Israel, an Israeli Instagram user said they would boycott her brand.
Kattan replied: “I don’t want blood money.”
That response led to a petition calling on Sephora to drop her products.
“Huda Kattan built a brand around beauty — but these antisemitic conspiracy theories are nothing short of ugly hate,” said Jonathan Greenblatt, CEO of the Anti-Defamation League (ADL).
“Spreading vile myths about Jews to millions of followers isn’t just reckless — it’s dangerous.”
The American Jewish Committee also responded online.
“Huda Kattan… is using her massive platform to spread vile antisemitic conspiracy theories,” the group said.
They added she accused Jews of “harvesting the organs of Palestinians, causing 9/11, and running global pedophile rings.”
“This isn’t ‘criticism of Israel.’ It’s centuries-old hate, repackaged and broadcast to millions.”
Ari Hoffnung, managing director of Jewish nonprofit JLens, called on businesses to act.
“Retailers have a choice,” he said.
“They can continue to platform a brand whose founder promotes hate-fueled conspiracy theories, or they can take a stand against antisemitism.”
Kattan remains one of the most prominent figures in global beauty.
She was named to Forbes’ 2023 list of America’s Richest Self-Made Women.
She also made the 2024 list of Forbes Middle East’s Most Powerful Women in Business.
Her company has more than 57 million followers on Instagram.
But her recent remarks have raised serious questions about the power and responsibility of influencers.
