Nicotawines, OfadaBoy, Italian Embassy Join Forces to Redefine Italian Taste in Africa
In a groundbreaking initiative, Nicotawines, Ofadaboy, and the Italian Embassy in Nigeria have collaborated to promote Enotourism (wine tourism) and strengthen economic ties between the two nations.
The partnership aims to elevate Nigeria’s wine industry, while showcasing Italian fine wines, and fostering cross-cultural exchange.
From August 6-14, 2024, a delegation of 20 top Nigerian wine vendors embarked on an immersive journey to Italy, exploring renowned wineries: CANTINE FINA, CANTINE SETTECANI, ANDREOLA PROSECCO VADOBBIADENE, CEVICO, CAVIRO, and CANTINE GIACOMO MONTRESOR.
The experiential trip aimed to, enhance cultural understanding and exchange, Showcase Italian wine production and expertise, unlock business opportunities for Nigerian wine professionals, Promote authentic Italian wines in Nigeria
Mr. Oluwatobi Fletcher, Managing Director of Ofadaboy, emphasized the partnership’s goals: “We seek to promote cultural exchange, food pairing engagements and showcasing Italian excellence, and create opportunities for Nigerian wine enthusiasts. This collaboration will elevate the reputation of Nigerian wine professionals and pave the way for future investments.”
Mr. Isesele Nicholas, CEO of Nicotawines, highlighted the focus on affordability and quality: “Our mission is to make luxury wines accessible to Nigerians, ensuring an exceptional experience at an affordable price. This partnership will also combat counterfeit production and enhance the importation process.”
The Italian Embassy reaffirmed its commitment to promoting Italian wines in Nigeria, fostering a mutually beneficial relationship between wine vendors and producers.
This partnership aims to: Simplify payment processes, enhance understanding of Italian wines, promote seamless shipments, Recognize authentic sellers, Offer premium wines at reasonable prices
