FirstBank’s DecemberIssaVybe Delights Fun Seekers with Davido’s Pre-Christmas Concert
By Bolaji Israel
Fun-loving Nigerians were treated to an exhilarating pre-Christmas experience on Tuesday at the esteemed Eko Hotel and Suites in Victoria Island, Lagos, as the Davido Flytime fest concert took place on December 24, just hours before Christmas Day.
The evening was filled with vibrant Afrobeats music, dance, and entertainment, all made possible by Nigeria’s premier financial institution, FirstBank, as part of its annual DecemberIssaVybe campaign.
Davido, recognised globally for his electrifying performances, captivated the audience by delivering hits after hits. The superstar also welcomed other artists, including Odumodublvck, Morravey, Boy Pee, Hyce, and Brown Joel, amplifying the already charged atmosphere.
The venue buzzed with energy as the singer also known as OBO delivered an exhilarating performance. With hits like “Feel,” “Unavailable,” “Funds,” and “Dami Duro,” the audience was taken on a musical journey that celebrated Nigerian creativity. The energy was contagious, with fans singing along to every lyric, making the concert a memorable experience for all.
In high spirits, Davido performed a mix of tracks, igniting excitement among fans as he seamlessly blended his classic favorites with his latest chart-toppers, keeping the crowd lively and eager for more as the night turned into Christmas morning.
A highlight of the evening was when Davido teamed up with Odumodublvck and Chike to perform “Funds,” showcasing the artistic brilliance that has made him a household name. The crowd erupted in cheers as he followed with an impressive rendition of his hit single “Ova Dem,” a reminder of his leading role in the Afrobeats genre.
The 30BG boss once again demonstrated his prowess not only as an entertainer but as a maestro capable of transforming a concert into an unforgettable experience.
Through the DecemberIssaVybe initiative, FirstBank has sponsored numerous arts and entertainment events, ensuring that people enjoy the best of the Christmas and holiday seasons, in alignment with its First@Arts initiative, which underscores the bank’s commitment to the arts and creative industry.
With DecemberIssaVybe, FirstBank continues to enrich lives by providing access to premium events and creating platforms that celebrate the essence of Nigerian culture. The initiative transcends music; it embodies community, homecoming, and shared joy.
Designed to resonate with Nigerians both at home and abroad, the initiative fosters family bonding and cultural connection during the festive season.
In 2024, the sponsorship lineup includes Kenny Blaq’s Reckless Musicomedy Festival at Onikan Stadium, Lagos City Chorale Christmas Carols at the Muson Centre, Duke of Somolu’s play, “Our Husband Has Gone Mad Again,” an adaptation of the late playwright Ola Rotimi’s original drama, the Lagos Shopping Festival, and more.
True to its legacy, FirstBank ensured that its customers and followers could enjoy this spectacular event through ticket giveaways on its social media platforms. By engaging with fans on Instagram (@firstbanknigeria) and Facebook (First Bank of Nigeria Limited), the bank effectively connected with its audience, offering them the chance to witness one of Nigeria’s biggest stars live in concert.
Yinka Ijabiyi, Acting Group Head of Marketing and Corporate Communications, stated, “FirstBank’s impact extends beyond financial services—it’s about creating memorable experiences through arts and creative industry.”
“By supporting significant arts and entertainment platforms, including the Davido Live in Lagos concert, FirstBank strengthens its bond with customers, enhancing its role as a catalyst for joy and togetherness during the festive season.”
“DecemberIssaVybe is all about creating lasting memories. The campaign offers a platform for Nigerians and international audiences to enjoy unforgettable experiences. FirstBank is dedicated to championing the arts and entertainment sector in Nigeria.”
FirstBank continues to offer more opportunities to join in the excitement. Stay connected to its social media platforms—Instagram (@firstbanknigeria), Twitter (@FirstBankngr), and Facebook (First Bank of Nigeria Limited)—for updates, contests, and more thrilling opportunities.
