Standard Chartered Bank today announced African music superstar and Grammy Awards nominee, Damini Ogulu, AKA Burna Boy as its Digital Bank Ambassador.
The sensational musician with mass appeal across Africa will lead the promotion of Standard Chartered’s new full Digital Banking Platform.
Launched to the public on Monday, Standard Chartered’s full Digital Bank marks an important milestone in the Bank’s efforts towards innovation and improving productivity for its customers in Nigeria.
As part of the new partnership, Burna Boy will promote the Digital Bank across Nigeria by lending his voice and image rights through a series of public engagements and activities over the next 12 months.
Commenting on the deal, Lamin Manjang, CEO of the bank in Nigeria, said: “We are thrilled to be working with the multitalented Burna Boy to launch our Digital Bank. Burna Boy is an inspiration, not only due to his musical excellence but also because of passion and commitment towards youth empowerment and placing Nigeria on the global scene. His passion for empowering the youths and positively amplifying the Nigerian brand is very much in line with the Bank, making him an ideal partner for this momentous new offering. Going digital also means progression, not just for our business, but also for our clients, and we look forward to this new journey in banking”.
Dayo Aderugbo, Head of Corporate Affairs, Brand and Marketing, Nigeria said: “Burna Boy is the natural choice for us to partner with as we launch this exciting Digital Bank. This partnership opens up a great opportunity to contribute to the social and economic wellbeing of the country where we have been operating since 1999. The campaign which Burna Boy will spearhead aims at not only raising awareness for our innovative digital offering but also at further enhancing financial literacy and inclusion initiatives across the country and this is an exceptionally important undertaking for the future of banking.’
In his reaction, Burna Boy expressed optimism on the new deal. He stated: “I am excited to be working with Standard Chartered Bank and privileged to be chosen to support their efforts to enhance accessibility to banking services for Nigerians. As a millennial, digitization is part of my daily life and I am glad a bank has taken this initiative to be an end to end digital bank in Nigeria. I am also looking forward to engaging my fans on social media to spread the word.”
Through the launch of the digital bank, Standard Chartered Bank and Burna Boy hope to bridge the gap between the traditional banking model and the new, digital-savvy generation in Nigeria, aiming to make banking services simple, more accessible and convenient.
Standard Chartered PLC is a British multinational banking and financial services company headquartered in London, England. It operates a network of more than 1,200 branches and outlets across more than 70 countries and employs around 87,000 people.
