Lagos NIPR Commemorates World PR Day, Highlights Role in Driving Change

Lagos NIPR Commemorates World PR Day, Highlights Role in Driving Change

By THECONSCIENCEng 

The Lagos State chapter of the Nigerian Institute of Public Relations (NIPR) has joined the global community to celebrate the World PR Day on July 16.

This was disclosed in a statement signed by Samuel Adeyemi on Sunday.

It quoted the Chairman, Comfort Obot Nwankwo, as saying that, “This year’s theme, “Harnessing the Power of Public Relations,” highlights the profound impact public relations has in shaping narratives, building relationships, and driving positive change across various sectors.

Nwankwo also congratulated all PR practitioners in the Centre of Excellence, Lagos State, for their invaluable contributions to the profession.

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She revealed that the organisation will hold series of events, including a special PR Clinic and a virtual Public Lecture to debunk the commonly held myths about the profession.

“PR Practitioners in Lagos, which accounts for over 60% of communication professionals in Nigeria, have played a crucial role in fostering effective communication between organizations and their stakeholders, promoting transparency, and upholding ethical standards,” she said.

Reflecting on the theme for this year’s World PR Day, the Chairman also expressed her thoughts on the power of PR. She stated, “Public Relations has the remarkable ability to transform how organizations are perceived, bridging gaps, and fostering trust. In this era of global uncertainty, harnessing the power of public relations becomes even more crucial. As practitioners, we must leverage the tools and strategies at our disposal to ensure our messages are impactful, authentic, and resonate with our target audiences.”

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Mrs. Nwankwo noted that the Lagos Chapter of NIPR remains committed to enhancing the professional development of PR practitioners in the state. She encouraged members to continually refine their skills, adapt to emerging trends, and maintain the highest standards of professionalism.

According to her, “As we mark another milestone in the public relations industry, the Lagos Chapter of NIPR recognizes the dedication, creativity, and resilience of PR practitioners in Lagos. Your commitment to excellence continues to shape the narrative and drive positive change in our county.”

To celebrate World PR Day 2023, the Lagos Chapter of NIPR organized a series of events, including a special PR Clinic and a virtual Public Lecture to debunk the commonly held myths about the profession.